ARCHE
A Product-Service System that temporarily turns vacant buildings into affordable spaces for start-ups and creatives.
Watch the concept video on YouTube ↗
- Focus
- Service design
- Period
- October – December 2024
- Team
- Group of 4
- Deliverables
- Service, platform, visual identity
Turning vacancy into opportunity.
ARCHE connects property owners, start-ups and local communities to reduce the negative impact of vacancy. By making vacant properties temporarily available to start-ups and creatives, the service helps owners avoid vacancy charges, gives entrepreneurs access to affordable space and revitalises neighbourhoods.
Besides the service itself, we developed a recognisable visual identity that positions ARCHE as a bridge between all involved parties.
-
Property owners
Avoid vacancy charges and hand over the management of their building.
-
Start-ups & creatives
Get access to affordable workspace, without the burden of high rent.
-
Local residents
Vote on which start-ups fit their neighbourhood, and receive workshops and events in return.
Talking to the field
We mapped the context and the user journey, and spoke with stakeholders such as Endeavour, the real estate group of Federale Verzekeringen and Kunstenpunt to ground the service in reality.
From vacant to vibrant
The full journey of a building: from the first handover in a metaphor box, through open house events and the neighbourhood vote, to start-ups settling in, giving workshops and eventually moving on.
One platform, two sides
We designed a platform for both property owners and neighbours. Owners upload their building; residents discover the start-ups, vote on who moves in and follow the activity agenda of their street.
A bridge between all parties
The arch in the logo stands for the bridge ARCHE builds between owners, start-ups and residents. The identity carries through the platform, posters, flags, the metaphor box and the open house signage.
